Prudential Is Focusing on High Growth in Asia

Prudential is now a fully focused Asia and Africa business accessing the high growth of these markets. This has come about after the divestment of M&G was completed in October 2019 and the almost full separation of Jackson in September 2021. Prudential still holds a small Jackson stake. We think the focus of the market is currently on lower growth and that is what is being extrapolated. However, we do not think the restricted movement conditions in China and Hong Kong will last forever and we see a trend of an easing of these restrictions. With that we also believe there will be a normalisation of new business contributions and the rates of growth within the in-force business will start to approach something more normal.