Lululemon Athletica Inc

LULU: XNAS (USA)

Morningstar Rating for Stocks	Fair Value	Economic Moat	Capital Allocation
	$562.00	Wswykc	Rzhkmvjxx

Narrow-Moat Lululemon’s Popularity Continues to Rise, but Its Competition Is Increasing

David Swartz

Apr 6, 2023

Business Strategy and Outlook

We think narrow-moat Lululemon has a solid plan to expand its product assortment and geographic reach while building its core business. While there are many firms looking to compete in its categories, we believe the firm benefits from the athleisure fashion trend and will continue to achieve premium pricing due to the brand’s popularity and the styling and quality of its products. Our narrow-moat rating is based on Lululemon’s intangible brand asset.

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