HubSpot’s Expanding Portfolio Offers a Compelling Value Proposition

We believe HubSpot is a leader in marketing and sales automation software for the mid-market. We see a a long runway for growth as it gathers new customers and continues to move its existing clients up a tiered pricing structure and sell multiple hubs to larger clients. We also see the SMB and mid-market as being underserved by enterprise software providers, as the smaller deal sizes make it harder to serve efficiently. Therefore, we believe that HubSpot’s robust and expanding suite has helped carve out a meaningful niche.