Dr. Ing. h.c. F. Porsche AG Bearer Shares
P911: XETR (DEU)
Morningstar Rating for Stocks | Fair Value | Economic Moat | Capital Allocation |
---|---|---|---|
€94.00 | Gspck | Rrsbbgrl |
Porsche's Narrow Moat Supported by Rich Motorsports History and Fun to Drive Sports Cars
Business Strategy and Outlook
Because of its intangible assets, including brand strength and intellectual property, Porsche has a narrow economic moat rating. The brand is synonymous with motorsports and highly engineered, fun to drive, sports cars. Brand strength has enabled a premium to luxury price range across Porsche's product portfolio, while intellectual property supports the brand image from racing-inspired engineering and well-executed product. Porsche is one of only a handful of automakers to which we assign an economic moat.