Mercari Inc
Morningstar Rating for Stocks | Fair Value | Economic Moat | Capital Allocation |
---|---|---|---|
¥9,521.00 | Qrlsfq | Sccndgby |
Initiating Coverage on Mercari, Japan’s Top Online Flea Market Platform; FVE of JPY 3,600
Business Strategy and Outlook
Japan's online consumer-to-consumer secondhand goods trading market is about JPY 2.2 trillion (roughly 28.9% of total used goods value). The market is further split into two segments: auction (JPY 1 trillion) and marketplace applications, or apps (JPY 1.2 trillion). Mercari is the top platform of the latter, with over 70% market share, and 22 million monthly active users. Its main competitors in the market are Rakuma and Yahoo Flea Market, with 5 million MAU each. Mercari charges sellers a 10% take rate on the platform, much higher than its competitors' 5%-6%, because of access to a much larger buyer base and superior turnover speed.