Bayerische Motoren Werke AG
BMW: XETR (DEU)
Morningstar Rating for Stocks | Fair Value | Economic Moat | Capital Allocation |
---|---|---|---|
€721.00 | Blhrzh | Pvlfhzl |
BMW Continues to Invest Heavily in Electric Vehicle Transition
Business Strategy and Outlook
Because of the strength of its intangible assets, including brand and intellectual property, BMW has a narrow economic moat rating. Brand strength has enabled premium pricing across all of BMW's products, while intellectual property supports the brand image with strong product execution, especially in powertrains.