ZJLD Group Inc

06979: XHKG (HKG)

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Channel Innovation and Premiumization Underpin Zhenjiu Lidu's Long-Term Growth

Jennifer Song

Sep 2, 2026

Business Strategy and Outlook

Zhenjiu Lidu has differentiated itself from other China baijiu distillers by operating three distilleries under four brands, with aromas ranging across jiang, rich, and mixed flavors. It acquired the distilleries of Xiang Jiao, Li Du, and Zhen Jiu during 2003-08. Through heavy investment, ZJLD successfully built Zhen Jiu, Li Du, Xiang Jiao, and Kai Kou Xiao into well-known regional brands.

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ZJLD Group Inc

Channel Innovation and Premiumization Underpin Zhenjiu Lidu's Long-Term Growth

Business Strategy and Outlook

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