Erin Lash, CFA

Erin Lash, CFA, is a director of consumer sector equity research for Morningstar.

More From Erin Lash

The mid- to high-single-digit decline in the stock price as creating an interesting opportunity for long-term shareholders--especially dividend seekers.

The wide-moat company is prudently reducing complexity in its operations and appropriately refocusing its brand investments to better align with evolving consumer trends, efforts that will take time to yield material gains.

With the firm failing to stabilize sales and profit, we aren't shocked that CEO Sheri McCoy is stepping down.

We think investors should keep an eye on P&G as the firm closes its book on its brand rationalization and looks to drive sustainable and profitable growth.

The wide-moat firm's stable of strong brands, entrenched relationships with retailers, and expansive global scale should ensure it withstands looming headwinds.

A pullback in brand spending has artificially inflated profit levels across the industry, which are unsustainable.

While the narrow-moat firm abandoned its bid for wide-moat Unilever, we doubt its interest in consolidating the space has subsided.

There is some strategic rationale to the tie-up, but given the higher price that would be needed to bring Unilever to the table, we don’t see the takeover as imminent.

Given all of the transformative actions the wide-moat firm is presently undertaking, we don't anticipate investor Nelson Peltz will call for additional steps to transform the business at this time.

More About Erin Lash

Erin Lash, CFA, is a sector director, AM Consumer, for Morningstar*. In addition to leading the sector team, she covers packaged food and household and personal care companies. Beyond managing a team of nine analysts and associates covering an array of consumer firms, Lash also conducts fundamental analysis of 13 multi-billion-dollar market capitalization firms in the packaged food and household and personal care space.

Before joining Morningstar in 2006, Lash spent four years as an investment analyst covering retail, transportation, and technology firms for State Farm Insurance. In this capacity, Lash analyzed financial statements, business strategy, and fundamentals of owned companies and potential investments, presenting her recommendations based on this analysis to State Farm portfolio managers for ownership consideration.

Lash holds a bachelor’s degree in finance from Bradley University’s Foster College of Business. She also holds a master’s degree in business administration, with concentrations in accounting and finance, from the University of Chicago Booth School of Business. Lash has completed the Chartered Financial Analyst® designation. She ranked second in the food and tobacco industry in The Wall Street Journal’s annual “Best on the Street” analysts survey in 2013, the last year the survey was conducted.

* Morningstar Research Services LLC (“Morningstar”) is a wholly owned subsidiary of Morningstar, Inc

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