Improving UK Housing Data Points Are Conducive to Earnings Recovery for Persimmon From 2025 Onward
Persimmon is the U.K.’s second largest homebuilder, in terms of both revenue and dwelling completions, operating under a speculative build model that is vertically integrated through the land development, construction, and sales and marketing segments of the value chain. Playing predominantly in the lower-priced segment of the newbuild market, about 50% of Persimmon’s private market sales are to first-homebuyers. Persimmon also has limited exposure to the premium end of the newbuild market via its Charles Church brand that markets higher-priced housing in more premium locations that are built to a higher specification standard.