Japan Tobacco Pricing Stayed Resilient; RRP Share Marched Amid Fierce Price Competition
Japan Tobacco, or JT, aims to achieve mid- to high-single-digit profit growth through global expansion, investment in reduced-risk products, or RRP, and optimization of its global manufacturing footprint over the mid to long run. Regaining share at home by expanding its heated tobacco lineups while continually increasing its overseas presence through combustibles and RRP will be key to attaining its target.