Kraft Heinz's Top Line Sours Again in the 2nd Quarter

Shares of the narrow-moat firm look rich today, and we suggest investors wait before building a position.

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The Kraft Heinz Co
(KHC)

Since the

As such, we haven’t wavered from our stance that amid an intensely competitive landscape, and with the need to invest behind its brands to bolster top-line performance, the firm’s margin trajectory could be constrained in the longer term. Further, we surmise commodity cost inflation headwinds (which management called out as pronounced within cheese and coffee to the tune of $80 million in the quarter) are also poised to eat into profits. While Kraft Heinz has paid lip service on the need to up investments behind its brands, we have yet to see evidence that it is willing to sacrifice margin improvement to do so. Beyond potentially aiding its top-line prospects, we also believe effective spending behind research and development, or R&D, and marketing could enhance the stickiness of Kraft Heinz's retailer relationships, and subsequently strengthen an aspect of the intangible asset source behind its narrow moat.

With the firm’s first-half results generally aligning with our full-year expectations (for 0.5% reported sales growth and high-20s operating margins), we see little impetus for change to our $70 fair value estimate, but with shares trading at nearly a 25% premium to our valuation, we’d suggest investors refrain from building a position at such lofty levels.

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About the Author

Erin Lash, CFA

Sector Director
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Erin Lash, CFA, is a sector director, AM Consumer, for Morningstar*. In addition to leading the sector team, she covers packaged food and household and personal care companies. Beyond managing a team of nine analysts and associates covering an array of consumer firms, Lash also conducts fundamental analysis of 13 multi-billion-dollar market capitalization firms in the packaged food and household and personal care space.

Before joining Morningstar in 2006, Lash spent four years as an investment analyst covering retail, transportation, and technology firms for State Farm Insurance. In this capacity, Lash analyzed financial statements, business strategy, and fundamentals of owned companies and potential investments, presenting her recommendations based on this analysis to State Farm portfolio managers for ownership consideration.

Lash holds a bachelor’s degree in finance from Bradley University’s Foster College of Business. She also holds a master’s degree in business administration, with concentrations in accounting and finance, from the University of Chicago Booth School of Business. Lash has completed the Chartered Financial Analyst® designation. She ranked second in the food and tobacco industry in The Wall Street Journal’s annual “Best on the Street” analysts survey in 2013, the last year the survey was conducted.

* Morningstar Research Services LLC (“Morningstar”) is a wholly owned subsidiary of Morningstar, Inc

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