P&G Sets Stage for Improved Long-Term Results

We think investors should keep an eye on P&G as the firm closes its book on its brand rationalization and looks to drive sustainable and profitable growth.

Securities In This Article
Procter & Gamble Co
(PG)

After closing the book on a significant brand rationalization, cutting 100 brands from its mix--leaving it with 65 brands--

We surmise the benefit of this focus is starting to surface, as evidenced by the 2% organic sales growth (which came in the face of intense competition), driven by higher volumes. But importantly, this growth was a sequential improvement from a 1% increase last quarter and came on top of similar growth a year ago.

Rather than exclusively focusing on sales gains, we believe P&G is looking to drive sustainable and profitable growth, which we view as prudent. In this vein, P&G has embarked on an effort to extract another $10 billion from its operations (targeting to reduce overhead, lower material costs, and increase manufacturing and marketing productivity).

This initiative is already beginning to yield traction, as adjusted operating margins ticked up 210 basis points to 19.1%, despite a 10-basis-point decline in adjusted gross margins to 49.3% (reflecting a 120-basis-point hit from commodity cost inflation and a 90-basis-point impact from unfavorable mix).

In our view, however, P&G is unlikely to let the entirety of these savings fall to the bottom line; instead, we expect these funds will fuel brand investment to prop up sales and support the intangible assets (entrenched retail relationships and leading brands) that underlie our wide moat rating.

We don’t foresee a material change to our $94 fair value estimate or long-term forecast, which calls for operating margins to expand more than 300 basis points to nearly 25% by 2026, along with 4% long-term annual sales growth. Despite the modest uptick, shares still trade a touch below our valuation, and we’d suggest investors keep an eye on this name.

Morningstar Premium Members gain exclusive access to our full analyst reports, including fair value estimates, bull and bear breakdowns, and risk analyses. Not a Premium Member? Get this and other reports immediately when you try Morningstar Premium free for 14 days.

More in Stocks

About the Author

Erin Lash, CFA

Sector Director
More from Author

Erin Lash, CFA, is a sector director, AM Consumer, for Morningstar*. In addition to leading the sector team, she covers packaged food and household and personal care companies. Beyond managing a team of nine analysts and associates covering an array of consumer firms, Lash also conducts fundamental analysis of 13 multi-billion-dollar market capitalization firms in the packaged food and household and personal care space.

Before joining Morningstar in 2006, Lash spent four years as an investment analyst covering retail, transportation, and technology firms for State Farm Insurance. In this capacity, Lash analyzed financial statements, business strategy, and fundamentals of owned companies and potential investments, presenting her recommendations based on this analysis to State Farm portfolio managers for ownership consideration.

Lash holds a bachelor’s degree in finance from Bradley University’s Foster College of Business. She also holds a master’s degree in business administration, with concentrations in accounting and finance, from the University of Chicago Booth School of Business. Lash has completed the Chartered Financial Analyst® designation. She ranked second in the food and tobacco industry in The Wall Street Journal’s annual “Best on the Street” analysts survey in 2013, the last year the survey was conducted.

* Morningstar Research Services LLC (“Morningstar”) is a wholly owned subsidiary of Morningstar, Inc

Sponsor Center