Tiffany's Manager Turnover Is Disturbing

The short tenure of executives at the wide-moat firm is affecting management’s ability to focus on running the business for the long term.

Following the CEO departure, we are not adjusting our moat rating or fair value estimate for

On Feb. 5, Tiffany announced the immediate departure of its CEO Frederic Cumenal after less than two years in the role. Although the board sides with his strategic direction, they were disappointed by the execution and poor recent financial results. This comes on top of a change in creative leadership earlier this year (with Reed Krakoff taking a newly established Chief Artistic Director role and jewellery design director Francesca Amfitheatroff leaving the company).

We don’t expect disruption, as the CEO position will be temporarily filled by chairman of the board and former longtime CEO M. Kowalski. The strategic direction--a focus on introducing new products, targeted marketing investments, optimising existing stores, and cost control--will remain the same until a permanent replacement is found.

We acknowledge that Tiffany’s growth in the past two years has trailed that of some European peers, with 2% constant-currency growth in 2015 and an estimated 3% decline in 2016, versus 8% and 5% respective constant-currency growth at the LVMH watch and jewellery division and 10% and estimated flat to low-single-digit growth at Richemont’s jewellery business. However, some of the weakness is explained by currency movements and the resulting changes in destination for travelling consumers, which are outside of management control. On top of frequent CFO changes, we still regard high management turnover as somewhat disturbing. We are concerned that the short tenure of executives is affecting management’s ability to focus on managing the business for the long term.

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About the Author

Jelena Sokolova, CFA

Senior Equity Analyst
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Jelena Sokolova, CFA, is a senior equity analyst, Europe, for Morningstar*. She covers the consumer discretionary/luxury goods sector. She is a lead analyst for the sector, performing in-depth fundamental analysis and DCF modeling resulting in investment ideas tailored to long-term investors and analyzing the durability of company competitive advantages based on Morningstar proprietary “moat” methodology. Since 2023 she is a member of the Moat Committee, assessing competitive strengths across sectors.

Before joining Morningstar in 2016, Sokolova worked as a senior equity analyst at CE Asset Management in Zurich covering European large caps. Having started as an analyst for CE Asset Management office in Riga in 2010, Sokolova got promoted to a Senior Analyst position in 2013 covering European Large cap stocks with a generalist focus, reporting to CE Asset Management Investment Committee.

Sokolova holds a bachelor’s degree in Business Administration from the Banking Institution of Higher Education, Riga. She also holds a a master's degree in international business from Riga International School of Economics and Business Administration. She also holds the Chartered Financial Analyst® designation.

* Morningstar UK Ltd (“Morningstar”) is a wholly owned subsidiary of Morningstar, Inc

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