VF’s Spinoff Plans Makes Good Sense

The wide-moat firm’s ongoing portfolio restructuring continues to support its intangible brand advantage.

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VF Corp
(VFC)

We plan to maintain our $80 fair value estimate after

We are favorable on the separation for several reasons. First, VF's remaining company of outdoor, lifestyle, and active brands (80% of total cash flow) has matured to the point where it does not require the cash flow generated from the jeans operations to fund its growth. Second, the transaction will allow the separate companies to enhance focus and efficacy on growth opportunities with financial flexibility, which could create incremental sales and profit growth. Third, VF has a successful track record of actively managing its brand portfolio, leading to 17% average annual total shareholder return since 2000 (recent portfolio brand management includes the sale of apparel brand Nautica and acquisition of workwear brand Williamson-Dickie). As a result, we reiterate our Exemplary stewardship rating and wide moat rating (sourced by an intangible brand advantage).

Capital allocation should remain consistent with a focus on acquisitions and midteen shareholder return for the remaining company, while the new company focuses first on high-single-digit shareholder return (via dividends) and paying down debt, followed later by acquisition opportunities (likely in emerging-market regions where its Lee brand is well positioned). The remaining company will include the North Face, Vans, and Timberland brands with a growing international (around 40% of total revenue) and direct-to-consumer business (around 37%), aiding margin expansion (we calculate the remaining company EBIT margin expanding toward 18% in fiscal 2022 from just below 16% in fiscal 2017).

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About the Author

Dan Wasiolek

Senior Equity Analyst
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Dan Wasiolek is a senior equity analyst, AM Consumer, for Morningstar*. He covers gaming, lodging, and online travel. Names covered within the gaming industry are Wynn Resorts, Las Vegas Sands, MGM Resorts, Caesars Entertainment, Penn Entertainment, and DraftKings. In the hotel industry Dan covers Marriott, Hilton, InterContinental, Hyatt, Wyndham, Choice, and Accor. Other travel related names under his coverage are Booking Holdings, Expedia, Airbnb, Tripadvisor, Sabre, and Amadeus.

Before joining Morningstar in 2014, Wasiolek spent 16 years as an analyst and portfolio manager covering US mid- and large-cap strategies for Driehaus Capital Management. During the first half of his time at Driehaus, Dan’s responsibilities as an analyst included analyzing and recommending stocks across all sectors and industries for inclusive in the portfolios. Then in the second half of his tenure at Driehaus, Dan was responsible for stock selection and portfolio management of the US mid- and large-cap strategies, as well as co-managing in-house smaller-cap portfolios.

Wasiolek holds a bachelor’s degree in business administration from Illinois Wesleyan University and a master’s degree in business administration, with a concentration in finance, from the DePaul University Kellstadt School of Business.

* Morningstar Research Services LLC (“Morningstar”) is a wholly owned subsidiary of Morningstar, Inc

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