War Between CBS and Redstone Goes Nuclear

We think a reunion of Viacom and CBS is unlikely to occur any time soon after the latest spat.

Securities In This Article
Paramount Global Class B
(PARA)

The ongoing power struggle between

We believe that a reunion of Viacom and CBS is unlikely to occur in the near term due to the current public spat between Redstone and Moonves and the unanimous rejection of the merger by the special committee at CBS. We think that these events would make it difficult for National Amusements and Redstone to convincingly argue that a merger of the two firms would be in the best fiduciary interests of CBS shareholders. While Redstone and National Amusements could stack the board with more amenable members, we believe that the controlling shareholder would have to wait until the annual meeting in 2019 to do so. We are maintaining our narrow moat ratings for both firms and our fair value estimates of $71 for CBS and $35 for Viacom.

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About the Author

Neil Macker, CFA

Senior Equity Analyst
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Neil Macker, CFA, is a senior equity analyst for Morningstar Research Services LLC, a wholly owned subsidiary of Morningstar, Inc. He covers media/entertainment and video game publishers.

Before joining Morningstar in 2014, Macker was a senior equity research associate for FBR & Co., where he covered the telecommunications services sector. Previously, he was an associate equity analyst for R.W. Baird and completed the summer associate rotational program at UBS Investment Bank. Before attending business school, Macker held analytical roles at Corporate Executive Board and Nextel.

Macker holds a bachelor’s degree from Carleton College, where he graduated cum laude, and a master’s degree in business administration from The Wharton School of the University of Pennsylvania. He also holds the Chartered Financial Analyst® designation.

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