Treasury Wine's Brands Aren't Strong Enough to Warrant an Economic Moat
Treasury Wine Estates is increasingly focusing on building high-end brands in its portfolio, particularly in luxury and premium wine. With this focus, the company's revenue from higher-end wines has risen above 80% in fiscal 2024 from less than half in early 2014, both from growth in its high-end products and purposeful reduction of low-end, or commercial, wine sales.