As part of the global Anheuser-Busch InBev group of firms, Budweiser Brewing Company APAC executes four main commercial strategies: premiumize at scale, differentiate the core, grow via adjacencies, and expand commercially.
As the market leader in China with a 40% volume share in premium and above segments, Budweiser APAC is perfectly positioned to capture premiumization in its biggest Asian market.
Bears
The tie-up between CR Beer and Heineken will give the Heineken brand access to a nationwide distribution platform, and this could win share from Budweiser APAC
Budweiser APAC is the largest brewer in Asia by retail sales value and the second largest by volume, according to Euromonitor. After 10% of the business was listed on the Hong Kong exchange in 2019, parent company Anheuser-Busch InBev owns close to 90% of the company's equity.Budweiser APAC's largest markets are China (roughly 80% of 2023 revenue), South Korea (12%), and India (6%). The remaining 2% comprises Japan, New Zealand, and other export markets in the Asia-Pacific region. The company predominantly produces, imports, markets, distributes, and sells a portfolio of more than 50 beer brands, both owned and licensed, including global brands Budweiser, Stella Artois, and Corona along with multicountry brands and local brands such as Hoegaarden, Cass, and Harbin.