Apple Inc AAPL

Morningstar Rating
$306.12 −7.15 (2.28%)
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Company Report

Price vs Fair Value

AAPL is trading at a LOCK|w!L#nG! premium.
Price
$313.33
Fair Value
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Uncertainty
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1-Star Price
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5-Star Price
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Economic Moat
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Capital Allocation
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Bulls Say, Bears Say

Bulls

Apple offers an expansive ecosystem of tightly integrated hardware, software, and services that locks in customers and drives strong profitability.

Bears

Apple is prone to consumer spending and preferences, which creates cyclicality and opens the firm up to disruption.

News

Articles & Videos

Trading Information

Previous Close Price
$313.33
Day Range
$304.66307.45
52-Week Range
$219.26344.54
Bid/Ask
$306.09 / $306.13
Shares Outstanding
14.59B
Market Cap
$4.46T
Volume/Avg
22M / 57M

Key Statistics

Price/Earnings (Normalized)
36.39
Price/Sales
9.92
Dividend Yield (Trailing)
0.34%
Dividend Yield (Forward)
0.34%
Total Yield
2.13%

Company Profile

Apple is among the largest companies in the world, with a broad portfolio of hardware and software products targeted at consumers and businesses. Apple’s iPhone accounts for the majority of the firm's sales, and Apple’s other products, such as the Mac, iPad, and Watch, are designed around the iPhone as the focal point of an expansive software ecosystem. Apple has progressively worked to add new applications, such as streaming video, subscription bundles, and augmented reality. The firm designs its own software and semiconductors and works with subcontractors such as Foxconn and TSMC to build its products and chips. Slightly less than half of Apple’s sales come directly through its flagship stores, with the majority coming indirectly through partnerships and distribution.
Sector
Technology
Industry
Consumer Electronics
Stock Style Box
Large Core
Total Number of Employees
166,000

Competitors

Valuation

Metric
AAPL
005930
MSFT
Price/Earnings (Normalized)
36.3918.5129.78
Price/Book Value
42.573.228.39
Price/Sales
9.923.3811.23
Price/Cash Flow
29.818.9419.84
Price/Earnings
AAPL
005930
MSFT

Financial Strength

Metric
AAPL
005930
MSFT
Quick Ratio
0.811.960.93
Current Ratio
1.002.541.23
Interest Coverage
15.0254.30
Quick Ratio
AAPL
005930
MSFT

Profitability

Metric
AAPL
005930
MSFT
Return on Assets (Normalized)
38.44%15.73%20.85%
Return on Equity (Normalized)
158.76%20.73%35.98%
Return on Invested Capital (Normalized)
77.78%18.46%31.25%
Return on Assets
AAPL
005930
MSFT

Consumer Electronics Industry Comparables

1-Day Chart
Name
Price
Morningstar Rating for Stocks
Capital Allocation
Economic Moat
Market Cap
Sony Group Corp
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LOCK|<?$137B
Sony Group Corp ADR
SONY
LOCK|<%ykTs<NLOCK|W$$137B
Xiaomi Corp Class B
XIACF
LOCK|#>L$89B
Xiaomi Corp ADR
XIACY
LOCK|Nm$89B
Panasonic Holdings Corp
PCRFF
LOCK|$ms$64B
Panasonic Holdings Corp ADR - Unsponsored
PCRHY
LOCK|?>$64B
TCL Electronics Holdings Ltd
TCLHF
LOCK|ZyJ$5B
LG Display Co Ltd ADR
LPL
LOCK|lLZ$3B
Casio Computer Co Ltd
CSIOF
LOCK|?j$3B

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