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T. Rowe Price

T. Rowe Price Parent Rating

High

T. Rowe Price's investor-led culture, compelling investment capabilities, and strong record of talent retention and development separate it from the crowd, maintaining its High Parent rating.

Equities remain the firm's largest business unit and a key area of strength, bolstered by capable portfolio managers and a deep bench of well-regarded analysts. Most equity assets are housed in mutual funds, and although the firm was slower than some peers to diversify into other vehicles, it is making up ground with new products such as transparent ETFs. While the equity franchise has suffered outflows partly because of the growing popularity of passively managed options and competitors' active ETFs, its many appealing strategies should help it endure.

Offsetting some of the equity unit's business challenges is its highly successful multi-asset franchise, which continues to grow. That division represented one third of the firm's roughly USD 1.5 trillion in assets under management as of March 2024. The firm's target-date offerings and tactical-allocation funds remain best-in-class. The fixed-income effort has some bright spots, such as municipal-bond and credit-sensitive strategies, but it hasn't delivered in others, such as core bond. New leadership of that unit, along with increased hiring to bolster its nascent risk department, should help improve that side of the business.

T. Rowe Price Investments

Market

US Open-end ex MM ex FoF ex Feeder

Total Net Assets

706.44 Bil

Investment Flows (TTM)

−45.79 Bil

Asset Growth Rate (TTM)

−7.29%

# of Share Classes

452
Morningstar Rating # of Share Classes
42
147
165
50
9
Not Rated 39

Exchange-Traded Funds

See All T. Rowe Price ETFs

Market

US ETFs

Total Net Assets

4.13 Bil

Investment Flows (TTM)

2.58 Bil

Asset Growth Rate (TTM)

253.56%

# of Share Classes

15
Morningstar Rating # of Share Classes
1
0
3
1
0
Not Rated 10

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