With Cost Controls in Place. Warners Bros. Discovery Looks To Accelerate Max Growth

Warner Bros. Discovery, the result of combining Discovery Communications and WarnerMedia, spun out of AT&T, is one of the largest media firms in the world with tremendous scale and reach. We project that the new company, led by former Discovery CEO David Zaslav, will use its combined content library and production capabilities to drive further growth in its streaming services as it navigates the transition toward a more direct-to-consumer focused model, centered on a combined HBO Max/Discovery+ service named Max.