Booking Holdings Inc
BKNG: XNAS (USA)
Morningstar Rating for Stocks | Fair Value | Economic Moat | Capital Allocation |
---|---|---|---|
$6,785.00 | Lvcrst | Tndlyknv |
Booking's Network Remains Stout as Europe Demand Sees Some Moderation
Business Strategy and Outlook
While a strained consumer presents potential risk to Booking's near-term travel demand, we see the company exhibiting solid financial health and a stout network advantage. We expect Booking's global online travel agency leadership position to increase over the next decade, driven by a healthy position in the Asia-Pacific, continued leadership in Europe, and an expanding presence in vacation rentals, restaurant bookings, experiences, flights, and payments, all of which are backed by leading marketing and technology scale.