Sainsbury (J) PLC
SBRY: XLON (GBR)
Morningstar Rating for Stocks | Fair Value | Economic Moat | Capital Allocation |
---|---|---|---|
GBX 695.00 | Yspd | Zwxsfgk |
Sainsbury's Momentum Is Thanks to Enhanced Value Perception
Business Strategy and Outlook
While Sainsbury’s has historically distinguished itself from its peers with a higher-quality (premium-priced) food offering, it has been underperforming its peers due to a lack of focus and responsiveness to an increasingly value-oriented UK consumer base and a below-average value perception. Recent investments in lower prices have reverted trends with the grocer now in a solid position in the very competitive UK grocery market.