Southern Cross Media Group Ltd SXL

Morningstar Rating

Company Report

Southern Cross Earnings: Still Work to Do on Costs, but Value Remains

We cut our fair value estimate for Southern Cross by 17% to AUD 1.00 per share. Our intrinsic assessment no longer factors in any potential corporate interest in the group, after the fiasco beginning late last year involving a cast of thousands that all came to naught. More importantly, we downgrade our intrinsic assessment of Southern Cross as a standalone entity with lower-than-expected progress on costs. We are no longer optimistic about a margin recovery.

Price vs Fair Value

SXL is trading at a 834% premium.
Price
A$0.48
Fair Value
A$8.00
Uncertainty
High
1-Star Price
A$7.84
5-Star Price
A$9.50
Economic Moat
Pvw
Capital Allocation
Dhqnvxvj

Bulls Say, Bears Say

Bulls

Southern Cross Media commands a solid position in the Australian regional television and radio space, and upside operating leverage may be significant when ratings recover.

Bears

The Nine affiliation, struck in 2016, carried higher revenue but ended at the end of fiscal 2021 and has been replaced by lower-rating Ten Network programs.

Trading Information

Previous Close Price
Day Range
52-Week Range
Bid/Ask
/
Market Cap
Volume/Avg
/

Key Statistics

Price/Earnings (Normalized)
13.94
Price/Sales
0.23
Dividend Yield (Trailing)
6.67%
Dividend Yield (Forward)
4.17%
Total Yield
6.67%

Company Profile

Southern Cross Media broadcasts TV and radio content across Australia and generates revenue and earnings from sales of airtime to advertisers. In metropolitan areas, it runs two radio networks (Hit and Triple M). In regional areas, the company runs a portfolio of radio stations and television stations. It is also investing in digital audio, which has fast-growing audiences.
Sector
Communication Services
Industry
Entertainment
Stock Style Box
Small Value
Total Number of Employees

Competitors

Valuation

Metric
SXL
NEC
SWM
Price/Earnings (Normalized)
13.949.982.49
Price/Book Value
0.571.230.67
Price/Sales
0.230.760.20
Price/Cash Flow
5.546.804.47
Price/Earnings
SXL
NEC
SWM

Financial Strength

Metric
SXL
NEC
SWM
Quick Ratio
1.640.540.86
Current Ratio
1.671.031.41
Interest Coverage
1.524.042.52
Quick Ratio
SXL
NEC
SWM

Profitability

Metric
SXL
NEC
SWM
Return on Assets (Normalized)
0.64%4.71%5.23%
Return on Equity (Normalized)
1.52%11.45%19.33%
Return on Invested Capital (Normalized)
2.81%8.88%11.52%
Return on Assets
SXL
NEC
SWM

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