Alphabet Inc Class C GOOG

Stock XNAS Rating as of Sep 4, 2026

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Alphabet Is an AI Leader With Its Full-Stack AI Approach Driving Success Across Its Segments

Malik Ahmed Khan Apr 30, 2026

We view Alphabet as a conglomerate of stellar businesses. With solutions ranging from advertising to cloud computing and self-driving cars, Alphabet has built itself into a true behemoth, generating tens of billions of dollars in free cash flow annually. While antitrust concerns around Alphabet’s core search business have made headlines, we retain our confidence in Alphabet’s overall strength and foresee the firm remaining at the forefront of a variety of verticals, including search, artificial intelligence, video, and cloud computing.

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Price vs Fair Value

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GOOG is trading at a LOCK|LSp^Z>? premium.

Price

$335.31

Sep 4, 2026

Fair Value

r!>

Apr 30, 2026

Uncertainty

LOCK|!>$N

1-Star Price: LOCK|g.>D
5-Star Price: LOCK|s.z
Economic Moat: LOCK|zZl
Capital Allocation: LOCK|M!jKl?q

Bulls Say, Bears Say

Bulls

Alphabet’s core advertising business is deeply entrenched in advertising budgets, allowing the firm to benefit from a secular increase in digital advertising spending

Bears

While Alphabet is seeking to diversify its business away from search, text-based advertising remains the largest contributor to the firm’s top line, creating a concentration risk.

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Trading Information

Previous Close Price: —
Day Range: —–—
52-Week Range: —–—
Bid/Ask: — / —
Shares Outstanding: 12.23B
Market Cap: —
Volume/Avg: — / —

Key Statistics

Price/Earnings (Normalized): 32.46
Price/Sales: 9.21
Dividend Yield (Trailing): 0.26%
Dividend Yield (Forward): 0.26%
Dividend Payment Schedule: Mar, Jun, Sep, Dec
Total Yield: 0.26%

Company Profile

Alphabet is a holding company that wholly owns internet giant Google. The California-based company derives slightly less than 90% of its revenue from Google services, the vast majority of which is advertising sales. Alongside online ads, Google services houses sales stemming from Google’s subscription services (YouTube TV and YouTube Music, among others), platforms (sales and in-app purchases on Play Store), and devices (Chromebooks, Pixel smartphones, and smart home products such as Chromecast). Google’s cloud computing platform accounts for roughly 10% of Alphabet’s revenue. The firm’s investments in up-and-coming technologies such as self-driving cars (Waymo), health (Verily), and internet access (Google Fiber) make up the rest.

Sector: Communication Services
Industry: Internet Content & Information
Stock Style Box: Large Core
Total Number of Employees: 198,933
Website: https://www.abc.xyz

Competitors

Valuation

Metric	GOOG	AMZN	AAPL
Price/Earnings (Normalized)	32.46	36.10	37.16
Price/Book Value	6.59	5.05	43.47
Price/Sales	9.21	3.62	10.13
Price/Cash Flow	21.58	14.68	30.44

Price/Earnings

GOOG

AMZN

AAPL

Financial Strength

Metric	GOOG	AMZN	AAPL
Quick Ratio	2.47	0.87	0.81
Current Ratio	2.72	1.03	1.00
Interest Coverage	131.63	52.28	—

Quick Ratio

GOOG

AMZN

AAPL

Profitability

Metric	GOOG	AMZN	AAPL
Return on Assets (Normalized)	22.33%	10.39%	38.44%
Return on Equity (Normalized)	32.12%	20.90%	158.76%
Return on Invested Capital (Normalized)	27.38%	14.69%	77.78%

Return on Assets

GOOG

AMZN

AAPL

Internet Content & Information Industry Comparables

Screen With Investor

Name	Capital Allocation	Economic Moat	Market Cap
Alphabet Inc Class A GOOGL	LOCK\|c<VTQ%SP	LOCK\|TJz	$4T
Meta Platforms Inc Class A META	LOCK\|m&hmXt	LOCK\|J#Z	$2T
Tencent Holdings Ltd ADR TCEHY	LOCK\|FTcJVy%	LOCK\|!b%	$509B
Spotify Technology SA SPOT	LOCK\|#@Xf&Gzy	LOCK\|PTx<	$112B
Nebius Group NV Shs Class-A- NBIS	LOCK\|%y!&?L^	LOCK\|Hj>	$62B
Baidu Inc ADR BIDU	LOCK\|>Wr%gS	LOCK\|!^	$33B
Reddit Inc Class A Shares RDDT	LOCK\|k>!YM%	LOCK\|@XTD	$30B
Tencent Music Entertainment Group ADR TME	LOCK\|z@&K@Q	LOCK\|H?F<v	$14B
Pinterest Inc Class A PINS	LOCK\|$dZh&^s	LOCK\|r$F!s	$12B

Alphabet Inc Class C GOOG

Company Report

Alphabet Is an AI Leader With Its Full-Stack AI Approach Driving Success Across Its Segments

Price vs Fair Value

Bulls Say, Bears Say

Bulls

Bears

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Trading Information

Key Statistics

Company Profile

Competitors

Valuation

Financial Strength

Profitability

Internet Content & Information Industry Comparables

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