Purple Innovation Inc Ordinary Shares - Class A PRPL

Morningstar Rating
$0.93 −0.01 (1.40%)
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About Quantitative Ratings

Morningstar Quantitative Ratings for Stocks are generated using an algorithm that compares companies that are not under analyst coverage to peer companies that do receive analyst-driven ratings. Companies with quantitative ratings are not formally covered by a Morningstar analyst, but are statistically matched to analyst-rated companies, allowing our models to calculate a quantitative moat, fair value, and uncertainty rating.

Price vs Fair Value

PRPL is trading at a 261% premium.
Price
$0.93
Fair Value
$2.95
Uncertainty
Very High
1-Star Price
$9.75
5-Star Price
$4.52
Economic Moat
Hkrbh
Capital Allocation

News

Trading Information

Previous Close Price
$0.94
Day Range
$0.920.95
52-Week Range
$0.552.33
Bid/Ask
$0.93 / $0.95
Market Cap
$99.65 Mil
Volume/Avg
280,243 / 369,849

Key Statistics

Price/Earnings (Normalized)
Price/Sales
0.19
Dividend Yield (Trailing)
0.00%
Dividend Yield (Forward)
0.00%
Total Yield

Company Profile

Purple Innovation Inc is a comfort innovation company. The company designs, manufactures and sells a range of comfort technology offerings, including mattresses, a pillow, cushions, sheets, bed platforms, and other products. It sells its products through online channels, traditional wholesale partners and third-party online retailers.
Sector
Consumer Cyclical
Industry
Furnishings, Fixtures & Appliances
Stock Style Box
Small Value
Total Number of Employees
1,600

Comparables

Valuation

Metric
PRPL
MBC
603661
Price/Earnings (Normalized)
11.4224.00
Price/Book Value
1.501.791.42
Price/Sales
0.190.870.55
Price/Cash Flow
8.465.14
Price/Earnings
PRPL
MBC
603661

Financial Strength

Metric
PRPL
MBC
603661
Quick Ratio
0.601.210.71
Current Ratio
1.432.241.26
Interest Coverage
−9.434.533.02
Quick Ratio
PRPL
MBC
603661

Profitability

Metric
PRPL
MBC
603661
Return on Assets (Normalized)
−17.10%8.42%2.18%
Return on Equity (Normalized)
−59.41%17.01%6.05%
Return on Invested Capital (Normalized)
−21.28%12.80%4.24%
Return on Assets
PRPL
MBC
603661

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