Telefonica Brasil, known as Vivo, continues to deliver solid results as it roughly maintains wireless market share while increasing revenue per customer and expanding its broadband business in a highly competitive market. Our fair value estimate remains $14 per ADR, and we believe the shares are attractive.
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Telefonica Brasil, known as Vivo, is the largest wireless carrier in Brazil with 99 million customers, which is equal to about 40% market share. The firm is strongest in the postpaid business, where it has 62 million customers, or about 42% share of this market. Wireless services and equipment contribute about 70% of total revenue. Vivo is the incumbent fixed-line telephone operator in Sao Paulo state and, following the acquisition of GVT, the owner of an extensive fiber network across the country. The firm provides internet access to 6.6 million households on this network. The firm also sells pay-tv and phone services to its fixed-line customers. Finally, corporate data and IT services, including cloud computing support, contribute about 8% of total revenue.