VF Corp
VFC: XNYS (USA)
Morningstar Rating for Stocks | Fair Value | Economic Moat | Capital Allocation |
---|---|---|---|
$15.00 | Wwnzbv | Rzbjtbf |
The Popularity of VF’s Brands Provides Confidence That Its Turnaround Efforts Will Work
Business Strategy and Outlook
VF has built a portfolio of solid brands in multiple apparel categories. We view the three brands that account for about 80% its sales (Vans, Timberland, and The North Face) as supporting its narrow moat based on a brand intangible asset. VF has struggled greatly over the past few quarters, but we believe it will grow faster than most competitors in the long run and maintain its competitive edge.