Skip to Content

Purple Innovation Inc Ordinary Shares - Class A PRPL

Morningstar Rating
$1.04 −0.11 (9.57%)
View Full Chart
Unlock our analysis with Morningstar Investor

About Quantitative Ratings

Morningstar Quantitative Ratings for Stocks are generated using an algorithm that compares companies that are not under analyst coverage to peer companies that do receive analyst-driven ratings. Companies with quantitative ratings are not formally covered by a Morningstar analyst, but are statistically matched to analyst-rated companies, allowing our models to calculate a quantitative moat, fair value, and uncertainty rating.

Price vs Fair Value

PRPL is trading at a 540% premium.
Price
$1.04
Fair Value
$2.99
Uncertainty
Very High
1-Star Price
$3.84
5-Star Price
$4.93
Economic Moat
Jjhf
Capital Allocation
Is it the right time to buy, sell, or hold?
Start a free trial of Morningstar Investor to unlock exclusive ratings and continuous analyst coverage to help you decide if PRPL is a good fit for your portfolio.

News

Trading Information

Previous Close Price
$1.15
Day Range
$0.991.17
52-Week Range
$0.553.33
Bid/Ask
$0.96 / $1.24
Market Cap
$111.79 Mil
Volume/Avg
100 / 434,158

Key Statistics

Price/Earnings (Normalized)
Price/Sales
0.21
Dividend Yield (Trailing)
Dividend Yield (Forward)
Total Yield

Company Profile

Purple Innovation Inc is a comfort innovation company. The company designs, manufactures and sells a range of comfort technology offerings, including mattresses, a pillow, cushions, sheets, bed platforms, and other products. It sells its products through online channels, traditional wholesale partners and third-party online retailers.
Sector
Consumer Cyclical
Industry
Furnishings, Fixtures & Appliances
Stock Style Box
Small Value
Total Number of Employees
1,600

Comparables

Valuation

Metric
PRPL
LZB
MBC
Price/Earnings (Normalized)
12.079.49
Price/Book Value
1.711.521.50
Price/Sales
0.210.760.70
Price/Cash Flow
5.937.06
Price/Earnings
PRPL
LZB
MBC

Financial Strength

Metric
PRPL
LZB
MBC
Quick Ratio
0.651.101.11
Current Ratio
1.501.912.06
Interest Coverage
−21.83331.264.87
Quick Ratio
PRPL
LZB
MBC

Profitability

Metric
PRPL
LZB
MBC
Return on Assets (Normalized)
−19.08%6.85%8.52%
Return on Equity (Normalized)
−54.48%13.34%17.98%
Return on Invested Capital (Normalized)
−24.58%8.13%12.78%
Return on Assets
PRPL
LZB
MBC
See how this stock stacks up to its competitors with Morningstar Investor

Furnishings, Fixtures & Appliances Industry Comparables

1-Day Chart
Name
Price
Morningstar Rating for Stocks
Capital Allocation
Economic Moat
Market Cap
Haier Smart Home Co Ltd ADR
HSHCY
Lrfqnz$32.4 Bil
Haier Smart Home Co Ltd Class H
HRSHF
Nxbjfq$32.4 Bil
Nitori Holdings Co Ltd ADR
NCLTY
Hyvwmq$11.6 Bil
Nitori Holdings Co Ltd
NCLTF
Ysbvslf$11.6 Bil
SharkNinja Inc
SN
Cxxgr$10.3 Bil
Tempur Sealy International Inc
TPX
Mkyxm$7.9 Bil
Mohawk Industries Inc
MHK
QppcrmhwYxqld$7.0 Bil
Howden Joinery Group PLC ADR
HWDJY
Bktjqsy$6.4 Bil
Howden Joinery Group PLC
HWDJF
Xvqbhy$6.4 Bil
SEB SA
SEBYF
Bzr$6.0 Bil

Sponsor Center