Celsius Holdings to Distribute Energy Drinks in Canada, U.K.
By Will Feuer
Celsius Holdings said it has started selling its energy drinks in Canada and has struck a deal to start distributing its canned beverages in the United Kingdom later this year.
The company said PepsiCo is serving as the exclusive distributor for Celsius in Canada, where sales began this month. Celsius in 2022 struck a U.S. distribution agreement with PepsiCo. As part of that deal, PepsiCo took a stake in Celsius.
For the U.K., Celsius said it has selected Suntory Beverage & Food Great Britain and Ireland as its exclusive sales and distribution partner. Celsius said the agreement covers Great Britain and Northern Ireland, the Channel Islands, the Isle of Man and the Republic of Ireland.
Write to Will Feuer at will.feuer@wsj.com
(END) Dow Jones Newswires
January 22, 2024 06:26 ET (11:26 GMT)
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