WPP Partners With Google Cloud for Generative AI-Driven Marketing
By Najat Kantouar
WPP is partnering with Google Cloud to enable its clients to create brand- and product-specific content using generative artificial intelligence.
As part of the collaboration, Google's Gemini models will be integrated into WPP's AI-powered marketing operating system WPP Open, the London-based advertising group said Tuesday.
The combined product will help WPP's clients gain deeper insights into their target audiences, accurately predict and explain content effectiveness, and optimize campaigns with continuing adaptive processes, it said.
"This collaboration marks a pivotal moment in marketing innovation. Our integration of Gemini 1.5 Pro into WPP Open has significantly accelerated our gen AI innovation and enables us to do things we could only dream of a few months ago," WPP Chief Technology officer Stephan Pretorius said.
WPP said the pact is part its annual investment of 250 million pounds ($316.4 million) in AI, data and technology.
At 1210 GMT, WPP shares were up 3.40 pence, or 0.5%, at 741.00 pence. Over the past 12 months, shares have fallen 21%.
Write to Najat Kantouar at najat.kantouar@wsj.com
(END) Dow Jones Newswires
April 09, 2024 08:38 ET (12:38 GMT)
Copyright (c) 2024 Dow Jones & Company, Inc.-
What’s Happening in the Markets This Week
-
Worst-Performing Stock ETFs of the Quarter
-
Q3 in Review and Q4 2024 Market Outlook
-
Top-Performing Stock ETFs of the Quarter
-
September Jobs Report Forecasts Show Moderate Hiring Gains
-
Port Strike a Headache for Shippers but a Potential Tailwind for Certain US Transport Stocks
-
13 Charts on Q3′s Roller-Coaster Rally for Stocks and Bonds
-
5 Stocks to Buy Instead of Overpriced US Equities
-
Consumer Defensives: Despite Angst, Thirsty Investors Have Names to Pursue
-
Industrials: Many Stocks Overvalued After Q3 Outperformance
-
Basic Materials: Despite Index Rise, We See Multiple Long-Term Opportunities
-
What the Election Could Mean for Big Tech Stocks
-
3 Lessons From Recent Stock Market Drama
-
Consumer Cyclicals: Even Amid Moderating Consumer Spending, We See Discounts
-
Healthcare: Valuations Look Fair Overall, With Select Industries Still Undervalued
-
Utilities: Falling Interest Rates, Growth Outlook Boosting Stocks