Microsoft, Coca-Cola in Strategic Partnership Focusing on AI, Cloud Services
By Chris Wack
Microsoft and Coca-Cola have entered into a five-year strategic partnership, focusing on artificial intelligence and Microsoft's Cloud services.
As part of the partnership, Coca-Cola has made a $1.1 billion commitment to the Microsoft Cloud and its generative AI capabilities.
The companies will jointly experiment with new technology like Azure OpenAI Service to develop generative AI use cases across various business functions. This includes testing how Copilot for Microsoft 365 could help improve workplace productivity.
Coca-Cola has migrated all its applications to Microsoft Azure, with most major independent bottling partners following suit. The company is currently exploring the use of generative AI-powered digital assistants on Azure OpenAI Service to help employees improve customer experiences, streamline operations, boost efficiency and uncover new growth opportunities.
Write to Chris Wack at chris.wack@wsj.com
(END) Dow Jones Newswires
April 23, 2024 10:20 ET (14:20 GMT)
Copyright (c) 2024 Dow Jones & Company, Inc.-
What’s Happening in the Markets This Week
-
Worst-Performing Stock ETFs of the Quarter
-
Q3 in Review and Q4 2024 Market Outlook
-
Top-Performing Stock ETFs of the Quarter
-
September Jobs Report Forecasts Show Moderate Hiring Gains
-
Port Strike a Headache for Shippers but a Potential Tailwind for Certain US Transport Stocks
-
13 Charts on Q3′s Roller-Coaster Rally for Stocks and Bonds
-
5 Stocks to Buy Instead of Overpriced US Equities
-
Consumer Defensives: Despite Angst, Thirsty Investors Have Names to Pursue
-
Industrials: Many Stocks Overvalued After Q3 Outperformance
-
Basic Materials: Despite Index Rise, We See Multiple Long-Term Opportunities
-
What the Election Could Mean for Big Tech Stocks
-
3 Lessons From Recent Stock Market Drama
-
Consumer Cyclicals: Even Amid Moderating Consumer Spending, We See Discounts
-
Healthcare: Valuations Look Fair Overall, With Select Industries Still Undervalued
-
Utilities: Falling Interest Rates, Growth Outlook Boosting Stocks