Faraday Future to launch 'China-U.S. Automotive Bridge Strategy' next month as EV maker plans mass-market second brand

By James Rogers

Strategy could introduce a 'performance capable EV at a fraction of the price,' Faraday Future CEO says

Faraday Future Intelligent Electric Inc. will host a launch event for its China-U.S. Automotive Bridge Strategy on Sept. 19, part of its plan to introduce a mass-market second brand, the company announced Monday.

Shares of Faraday Future (FFIE), which completed a reverse stock split Friday, were down 21.3% Monday morning, compared with the S&P 500's SPX gain of 0.2%.

The strategy aims to harness Chinese original equipment manufacturers and parts suppliers and their respective supply chains, the company said in a statement. "Our Bridge Strategy could introduce a 'performance capable EV at a fraction of the price,' by empowering a second brand with much of the core technologies used on the $300,000 FF 91," Faraday Future Global CEO Matthias Aydt said in a statement.

Related: Sometime meme stock Faraday Future slides on reverse stock split

The strategy and second-brand approach will tap artificial-intelligence and software technologies across multiple market segments, according to Faraday Future. This will potentially accelerate the company's mass-market entry "while maintaining its ultra-luxury offering," the company said.

"A mass-market second brand could make the 'AI car of the future' the AI car of the people," Aydt said in the statement.

Faraday Future has engaged in discussions with several leading Chinese OEMs and global suppliers, according to the Los Angeles-based electric-vehicle startup.

Related: Faraday Future's stock rises as 'classic' meme stock ends roller-coaster month

Last week, Faraday Future announced a reverse stock split, which became effective at 5 p.m. Eastern time on Aug. 16.

The meme-stock revival sparked by the return to social media of influential trader Keith Gill, aka Roaring Kitty, lifted shares of Faraday Future earlier this year. Faraday Future was one of a number of companies with high short interest whose shares were trading sharply higher in early June.

Faraday Future shares are down 85.7% in 2024, compared with the S&P 500 index's gain of 16.6%.

-James Rogers

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08-19-24 1013ET

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