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BRP Delivers Additional Market Share Gains, Displaying Brand Prowess; Shares Attractive

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BRP Inc Shs Subord.Voting
(DOO)

We don’t plan any material change to our CAD 136 ($101) fair value estimate for BRP DOO after incorporating better-than-expected fourth-quarter results and tamer-than-projected fiscal 2024 expectations into our model. We view shares as undervalued, trading at a more than 20% discount.

Fourth-quarter sales growth of 31%, to CAD 3.1 billion, was ahead of our 23% forecast, as capacity at Juarez-3 came online and the supply chain continued to decompress, allowing substantially completed units available for retail to be finished. Solid throughput allowed BRP to grab market share in all categories it operates within, capturing 19% retail sales growth in the key North America market in an industry that declined at a low-single-digit rate. We expect some share gains to cede as supply chain constraints ease, providing more stable footing to peers in the powersports industry that may have faced lumpy product delivery timelines recently.

From a profit perspective, the gross margin was 80 basis points worse than we modeled, at 25.6%, impacted by logistic, commodity, and labor costs that more than offset price increases. The operating expense margin was flat year over year, at 11%, as scale gains were offset by reinvestment into the brand (sales, marketing, R&D), factors we think are key in maintaining the firm’s narrow moat status.

However, a strong close to 2023 was offset by 2024 guidance that included sales growth of 9%-12% (a bit below our 15% projection) and CAD 1.35 per share in higher depreciation and interest expense costs. Ultimately, these factors are set to generate EPS of CAD 12.25-CAD 12.75, representing a mid-single-digit EPS growth rate, below the CAD 13.28 in 2024 EPS we thought BRP could achieve. According to the company, the limited upside in 2024 EPS shouldn’t jeopardize its ability to achieve its fiscal 2025 plan to capture CAD 13.50-CAD 14.50 in EPS—in line with the EPS of CAD 14.22 in our model.

The author or authors do not own shares in any securities mentioned in this article. Find out about Morningstar’s editorial policies.

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About the Author

Jaime M. Katz, CFA

Senior Equity Analyst
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Jaime M. Katz, CFA, is a senior equity analyst for Morningstar Research Services LLC, a wholly owned subsidiary of Morningstar, Inc. She covers home improvement retailers and travel and leisure.

Before joining Morningstar in 2011, Katz was an associate for Credit Agricole Corporate and Investment Bank. She also worked in equity research for William Blair for three years and spent three years in asset management at Mesirow Financial.

Katz holds a bachelor’s degree in economics from the University of Wisconsin and a master’s degree in business administration from the University of Chicago Booth School of Business. She also holds the Chartered Financial Analyst® designation. She ranked first in the leisure goods and services industry in The Wall Street Journal’s annual “Best on the Street” analysts survey in 2013, the last year the survey was conducted.

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